About Janie Fitzgerald is an American photographer, and immersive imaging specialist. She is founder of Axis Images, a virtual reality production company in LA that specializes in 360º spherical photography and highly customized interactive VR Tour experiences. Using emerging VR technologies, she has been working in spherical filmmaking creating original content. With a long list of clients, she has produced over seventy five projects in immersive media. She grew up in LA, a city with great music, art and film, an amazing landscape with plenty of inspiration to draw upon. An expansive array, from the natural beauty of Malibu to the ever evolving architecture in the city, this strange and wonderful backdrop led her to become enamored with photography. While working at a computer animation company at the dawn of the digital age, she spent her free time in photography and making interactive installations in public venues and Siggraph. She landed her first photo assignment, working for the artist Christo on a team documenting his project ”The Umbrellas". She launched her company in Hollywood, originally doing architecture, landscape and portrait photography. The turning point into 360º immersive media was when her love of photography, architecture, and technology came together in the form of a unique assignment from Apple, when she was commissioned in 1995 for the groundbreaking release of their virtual reality format, QuickTimeVR. Fortunate to be one of the first photographers to ever shoot 360º VR photography, her career took off as she gained recognition for her creative and innovative work in the medium of VR.