About Janie Fitzgerald is an immersive imaging specialist working in 360º stills and video, with a wide variety of skills and experience in both traditional film photography and digital imaging. She grew up in LA, a city with great music, art and film, an amazing landscape with plenty of inspiration to draw upon. It was an expansive visual array, from the natural beauty of Malibu to the ever evolving architecture in the city. The strange and wonderful backdrop led her to become enamored with photography. She began shooting street and landscape photography while working at a computer animation company at the dawn of the digital age, where she was learning digital imaging and video and realized that she wanted to work in analog film, as it has something magical to it, like listening to vinyl. She landed her first photography assignment in 1991, working for the artist Christo on a small team documenting his project ”The Umbrellas". She was soon working on documentary projects for The LA Weekly. She opened her own studio in Hollywood in 1993, collaborating with actors and musicians who wanted portraits made or performances photographed. Originally self taught, she went through the excellent commercial photography course at Santa Monica College. Her love of photography and architecture came together in the form of an assignment from Apple. She was commissioned in 1995 to shoot the Salk Institute designed by Louis Kahn for Apple's groundbreaking release of their 360º virtual reality format, QuickTimeVR. Fortunate to be one of the first photographers to learn immersive imaging, her career took off as she gained recognition for her innovative work in the medium.