Janie Fitzgerald is an American photographer best known for her work in 360º immersive imaging technology. With a long list of clients and a background in portrait and architectural photography, she has made pictures of many interesting people and hundreds of special places. As immersive technology has evolved, she works as a creative director producing visualizations in augmented and virtual reality.
She grew up in LA, a city with great music, art and film, and an amazing landscape with plenty of inspiration to draw upon. An expansive array, from the natural beauty of Malibu to the ever evolving architecture in the city, this strange and wonderful backdrop led her to become enamored with photography.
While working at a computer animation company at the dawn of the digital age, she spent her free time learning about the work of the great classic photographers. Self taught, she learned every aspect of film. She landed her first assignment, working for the artist Christo documenting his project ”The Umbrellas". She launched her company in Hollywood, originally doing street, landscape and portrait photography.
The turning point into 360º immersive imaging was when her love of photography, architecture, and music came together in the form of a unique assignment from Apple, when she was commissioned to create work for the groundbreaking release of their virtual reality format, QuickTimeVR. Fortunate to be one of the first photographers to ever shoot 360º VR, her career took off as she gained recognition for her creative and innovative work in the new photographic medium.